Note from the Editor: A few years ago the big buzzword in tech was IoT (the Internet of Things) that referred to the connectivity of all physical objects with the internet. Today, there’s a new word – metaverse. And yes, it’s got a lot to do with where travel, and everything else, might be headed. Plus, some great stories about how AR is being used from packaging to Christmas. Read on…..
Deborah Reinow, Executive Editor |
Great examples of AR currently in the market (literally)
Engaging buyers using augmented reality Thoughtforfood.jtmega.com |
Augmented reality (AR) is defined as “an overlay of visual elements, sound, or other sensory stimuli onto the physical world in order to enhance one’s experience.” Its main difference from virtual reality (VR) is that it adds to the real world, rather than creating a completely new, alternate one. |
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This is fun…we recommend you watch the videos too
Augmented reality is making packaging sexy Freightwaves.com |
Usually, people pay more attention to the products they buy than to the packaging they came in. That makes sense – after all, a company’s goal is to sell its product, not it’s packaging. But what if packaging is the product? Making packaging sexy might seem like a tall task, but one company is making it a reality- in augmented reality that is. |
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Singapore again. This DMO is SERIOUS about AR and VR. See our
last few issues…
Christmas light up on Orchard Road to feature AR wall for brands to play with Marketing-interactive.com
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The Orchard Road Business Association has launched its latest iteration of Christmas on A Great Street, an annual Christmas light-up event. Themed "Christmas in Bloom", the 38th edition of the light-up features an AR element and celebrates a journey of hope and resilience with an array of immersive attractions. |
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A cool VR attraction-first in Montreal, now Houston
The Infinite - The first-ever multi-sensory & interactive virtual reality experience aboard the International Space Station
Arsenalcontemporary.com |
Freely explore a life-sized reproduction of the International Space Station in virtual reality as if you were there, and discover amazing footage captured by astronauts for Space Explorers: The ISS Experience – the largest production ever filmed in space. |
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This is a great explanation of what the metaverse is … and isn’t
What is the metaverse, and do I have to care? The verge.com |
In recent months you may have heard about something called the metaverse. Maybe you’ve read that the metaverse is going to replace the Internet. Maybe we’re all supposed to live there. Maybe Facebook (or dozens of smaller companies) is trying to take it over. And maybe it’s got something to do with NFTs? The metaverse is tough to explain for one reason. It doesn’t necessarily exist. |
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Well, of course, they are! But remember—the metaverse does not belong to Mr. Z.
Facebook plans to hire 10,000 in Europe to build a virtual reality-based 'metaverse' Npr.org |
Facebook said it plans to hire 10,000 workers in the European Union over the next five years to work on a new computing platform that promises to connect people virtually but could raise concerns about privacy and the social platform gaining more control over people's online lives. The company has said that those high-skilled workers will help build "the metaverse," a futuristic notion for connecting online that uses augmented and virtual reality. |
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Wait there’s more! Read this to get very specific examples of how the metaverse could inpact your life.
The metaverse is about to change everything Vanityfair.com |
One day soon, we’ll be hanging NFTs on the walls of our digital homes and buying Balenciaga tops for our digital selves. Here’s everything you need to know about the internet’s next big thing. |
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Deborah Reinow, Executive Editor . Maria Polk, President & CEO maria@VRTourismNews.com
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