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 It’s an age-old question: How do you differentiate your product in a travel marketplace absolutely crammed with competitive advertising? Seeking that edge, pioneering destinations, tour operators, hotels and attractions are accelerating the use of virtual reality technology to deliver their message. This month's VR Tourism News is chockfull of examples and the new research that is backing up their investments. While it is said that "something that is inevitable may not be imminent," in the case of virtual reality: Watch out!
TTG Media
 Ms. X has had a busy few weeks at work and is in need of a break. She doesn’t actually know this yet but her VPA (virtual personal assistant), which has noted from her calendar the deadline she has been working towards has almost arrived, is about to send her an alert telling her so. Her phone pings and a message appears questioning whether she would like her VPA to look into a two day-spa break for her ... on the International Space Station. The woman smiles and reflects that maybe she could do with a getaway.
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Media Post
 Virtual reality is graduating from the gaming world and finally going into areas like travel, movies and live events.
And based on current consumer interests, gaming is actually at the bottom of the list.
Internet-connected headsets are expanding in the IoT world as technology finally catches up with the promise of virtual reality, which has been kicking around for years.
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Tours.com — Every country. Every state. Every type of tour. Click here |
 Located at Mall of America®, the nation’s largest shopping and entertainment destination, is the new $20 million FlyOver America ride- a truly unforgettable experience. The ride gives guests a spectacular bird's eye view of America's most awe-inspiring sights. You sit in a suspended chair, your feet dangling, in front of a gigantic spherical screen. Special effects including wind, mist and scents, combined with the chair's motion makes you feel like you're truly soaring.
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NetGuide
 Dreams of a quick getaway without a plane ticket are now possible with Flight Center's latest technology.
The travel agency has just launched a virtual reality experience, offering you the chance to immerse and virtually transport yourself to a destination of your choice.
Powered by Samsung's Gear VR headsets, you will be able to scuba dive at The Great Barrier Reef, admire the bright lights of Tokyo, wander through the Ancient Town of Hoi An and ride the Tower of Terror at Dreamworld, without leaving the store.
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Our Ocean Wealth
 Fáilte Ireland has captured a number of unmissable experiences along the Wild Atlantic Way for virtual reality (VR) viewing, giving people the chance to remotely experience 3D tours of the coastal route.
Piloted at the international tourism fair ITB in Berlin, VR gives Fáilte Ireland the chance to show buyers and potential visitors just what they are missing.
The experiences will be shared on the Oculus store where millions of people with VR headsets can download and enjoy them, further promoting Irish tourism across new and innovative channels globally.
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The Jakarta Post
 Conservation International (CI) Indonesia launched a virtual reality film focused on the Bird’s Head Seascape in West Papua on Monday.
Valen's Reef follows Ronald Mambrasar, a local fisherman-turned-scientist from CI Indonesia in his journey to protect the Bird's Head Seascape. CI Indonesia has been working in the West Papua region since 2004 to protect species like sharks, manta rays, whales and sea turtles.
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ABC News
 The highly anticipated Shanghai Disney Resort opens its doors to visitors on June 16 making history as the first Disney Park in mainland China.
Curious parkgoers can now experience the magic through a 360-degree, virtual reality (VR) tour. Minnie Mouse, Goofy and other character favorites welcome you to the park before taking you for a spin on the classic "Dumbo the Flying Elephant," the Seven Dwarfs Mine Train, the Voyage to the Crystal Grotto and the TRON Lightcycle Power Run roller coaster.
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Architectural Digest
 Starting next month, virtual reality enthusiasts can enjoy Sega Live Creation's new VR experience, dubbed Project I Can. In this warehouse-size space at the Tokyo Joypolis — an amusement park that features an indoor roller coaster, 3-D movies, and a haunted house, among other attractions — gamers wear Free-Roam Virtual Reality (FRVR) gear while playing multiuser games. Earlier this month, Sensics, a U.S.-based VR developer, announced that it had partnered with Zero Latency, a wireless VR developer, to produce this new amusement park attraction.
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Bustle
 June is Pride Month, and although this one hasn't been an easy one by any means, it's still an opportunity for LGBTQ people to celebrate their community. And to make sure that as many people as possible get that chance, Google has created a virtual Pride experience, letting people get a taste of marching in Pride parades in 25 different countries. Because everyone in the LGBTQ community deserves a chance to celebrate Pride, no matter who they are or where they live.
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Convince & Convert
Thanks to the constantly changing digital landscape, advertisers have been forced to get more and more creative with their advertisements, all while looking for the next great advertising idea. Now that virtual reality headsets are rising in popularity, the next step seems clear: VR ads. Virtual reality users are a captive audience: They're fully immersed, and they aren't going to take a headset off until they're done — not even because of an ad.
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