Each month we’re dedicated to bringing you current and concrete examples of how VR and AR are changing the way consumers research, book, and experience travel. COVID has forced companies across the industry spectrum to ramp up their imaginations and technology. We’ll start with a couple of overviews. Read on…..
Deborah Reinow, Executive Editor |
Overview #1
Mixed reality could transform the travel industry in unexpected ways. Here’s how. Morningbrew.com |
In five years, you could be sightseeing across Rome, learning about ancient ruins on a tour of the Coliseum...all from within the four familiar walls of your living room. At least, that's what a crop of travel companies and mixed reality startups envision, with the help of augmented reality or virtual reality. |
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And here’s #2
Future of 'extended reality' tourism is now Texarkanagazette.com |
When the coronavirus pandemic shut down travel around the world, some natural, historical, and cultural sites saw it as a call to redouble their efforts to embrace extended reality, both to let people tour these destinations from afar and to develop meaningful new ways for travelers to experience them on-site, in hopes of luring them back after the health emergency. |
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For all you DMOs…
Can Augmented Reality Change How People Experience Cities?
Govtech.com |
As two cities — Buffalo, N.Y., and Fairfax, Va. — embark on projects to implement augmented reality technology, questions arise on the effects the new tool will have in their communities. Cities — like Buffalo, N.Y., and Fairfax, Va. — are beginning to use augmented reality to enhance the way residents and visitors interact with the urban landscape around them. |
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And wine lovers! (Editor raises her hand)
Stags’ Leap jumps into the world of digital, augmented reality marketing Napavalleyregister.com |
Stags’ Leap Winery believes in taking risks, and their marketing department is no different. Most recently, Chief Marketing Officer Carl Evans and his crew broke — or perhaps shattered — the mold and created an interactive “on-ramp to wine” through a multi-platform campaign. |
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Another example of historical attractions upgrading their “game”
Berlin Wall 60 years on: A new augmented reality app is bringing the Cold War to life Euronews.com |
On August 13, 1961, Berliners woke up to find their city divided. It was the beginning of a hard new reality which meant they could no longer freely pass from East to West. Checkpoints like the infamous Checkpoint Charlie were set up to facilitate approved travel between both sides of the city. Now 60 years to the day, the Berlin Wall Foundation has released a new app using augmented reality to give history buffs an immediate sense of just how tense the situation was. |
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And here’s a real “game” using AR
PGA TOUR unveils first-of-its-kind mobile AR experience for fans attending the 2021 FedExCup Playoffs Pgatour.com |
The PGA TOUR announced today that it is creating a first-of-its-kind augmented reality (AR) experience on mobile devices for fans attending the three FedExCup Playoff events from August 19-September 5, 2021. |
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Take a look at the short video, its worth your time
Education's leading AR/VR solution zspace.com |
zSpace supports in-facility, remote, and hybrid learning. Anytime. Anywhere. Anyplace. Not your average computer
zSpace utilizes three sensory characteristics to create a natural and intuitive product. Ready to transform learning. |
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Deborah Reinow, Executive Editor . Maria Polk, President & CEO maria@VRTourismNews.com
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