Note from the Editor: The intersection of AR and VR with the travel industry is getting waaay clearer. From the first cruise line getting into NFTs (“things” that only exist in cyberspace) to airports making that long layover FAR more interesting to Disney launching a surefire way to extract $9.99 from millions of grandparents- - there is no turning back.
Deborah Reinow, Executive Editor |
A new way for airlines to keep their “elite” passengers happy
This airline has a virtual flight simulator in its business-class lounge Travelandleisure.com |
There's a new way to see the world at Istanbul's airport — and you don't have to board a plane to do it. Turkish Airlines has launched a virtual flight simulator that will take travelers high above Istanbul. |
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The metaverse - a new delivery platform for branding
CitizenM tests marketing hotels in the metaverse Skift.com |
CitizenM is planting a flag in the metaverse, an online space where people simulate activities. The Amsterdam-based hotel group bought a virtual space in a game called the Sandbox. The company aims to connect with players there, explore potential marketing opportunities, and possibly raise money to build a real-world property. |
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A cruise line experiments with marketing in cyberspace
Norwegian Cruise Line launches first cruise industry NFT collection Porthole.com |
According to a press release from Norwegian Cruise Line, the cruise provider “will sail into the Metaverse with the launch of the cruise industry’s first collection of NFTs.” To celebrate the launch of the upcoming Norwegian Prima, (launched) the cruise line opened an online NFT marketplace on April 13, 2022.
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This sounds like great fun and a super idea
iGA Istanbul Airport enhances the shopping experience with AR technology moodiedavittreport.com |
iGA Istanbul airport has introduced a new service featuring augment reality technology. The AR platform, with the help of a character named CIGA, allows users to see objects virtually and in 3D providing an interactive real-world environment. |
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Of course.
Disney World selling spots on virtual Cinderella castle mural Disneytouristblog.com |
In honor of the 50th anniversary, Walt Disney World is introducing “Cinderella Castle Mural of Memories”- a virtual souvenir. While at the Magic Kingdom, you can use the My Disney Experience app to select images to the castle using augmented reality technology via Snap. |
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Deborah Reinow, Executive Editor . Maria Polk, President & CEO maria@VRTourismNews.com
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