VR Tourism News
December 23rd, 2020

The Only VR Newsletter for the Travel Industry

AR takes another creative turn for destination marketing 

‘Unreal City’: The public festival bringing augmented reality art to the streets of London    pop.inquirer.net  
After making its way into our homes during this year’s COVID-19 lock-downs, augmented reality (AR) art is now ready to take the British capital by storm. Over 30 virtual artworks are set to be “exhibited” along London’s River Thames as part of a public festival running
from Dec. 8 to Jan. 5.
  
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How would you like to visit Santa in Lapland? 

Finnair Is selling €10 “Virtual Flights” from your sofa   Simpleflying.com 
 With Christmas fast approaching and many people afraid to travel due to the coronavirus, Finland’s national flag carrier Finnair is offering €10 virtual reality (VT) flights that you can take while relaxing on the sofa. The Helsinki-based airline is offering families the chance to fly with them virtually to visit Santa Claus.
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Another ingenious combo of VR travel + shopping center 
  
Outlets Park City among first for experiential 3D windows for virtual 'travel' photos   Kjzz.com  
Outlets Park city (Salt Lake) is one of seven sites featuring the first multi-level, interactive engagement 3D retail windows in the world. Customers will be able to take photos in front of Big Ben, the Eiffel Tower or an Alpine location with the new "Window Wonderland Getaway" promotion. 
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“They” say that 2021 is going to hit AR out of the park! 

How augmented reality is set to transform retail  Warc.com 
AR has been around for a while but, apart from the brief Pokémon Go craze, has
never quite caught on with the public. The current shift to online shopping is
about to change all that, (expedited by the global pandemic).
 
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 In case you want a refresher on AR, here’s a good update: 

What is augmented reality? Here's what you need to know about the 3D technology    Businessinsider.in  
Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements in real time. AR can figure in a number of ways, such as through AR goggles that combine a view of the immediate surroundings with computer graphics, or on a smartphone display that does the same thing using the phone's camera to see and manipulate the world in front of the viewer. 
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This isn’t tourism related. ..but I couldn’t resist! 

Augmented reality for dogs    Eandt.theiet.org  
A rottweiler called Mater is one cool dog and a pioneer. He has his own augmented reality headset, custom designed to fit his furry face. 
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VR Tourism News
Maria Polk, President & CEO

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