Born in Hormansdorf, Germany.
President and CEO of tours.com util 2019. Previous experience includes establishing the only available (licensed through the Public Utilities Commission - PUC) door-to-door airport shuttle service in San Francisco, which became the prototype for the numerous companies providing such services today. Joined American Express Travel in 1977 As Director, West Coast DSM. Established CENTRES - a Central Hotel Reservation and Marketing Service for independent hotels, which was acquired by a major subsidiary of the Greyhound Corporation. Served as Executive Director/General Manager for ASI – American Sightseeing Int’l- a 52-year-old worldwide association of vacation tour & sightseeing companies. In 1995, along with Joe King, founded Tours.com – The Only WorldWide Directory of Tours & Vacations.
Former Vice President of Tourism for the San Francisco Convention & Visitors Bureau is well known in the US tourism industry having led the tourism promotion efforts for the San Francisco Convention & Visitors Bureau for over 23 years. Responsible for marketing and sales, for all domestic and international promotion with the travel trade and airlines. Understanding the inter-connectivity of destinations, airlines and airports to develop a strategic alliances and major annual partnership.
A long and diverse experience in the travel industry from management of outbound operations including budgeting and promotions to establishing an inbound start-up division for American Express and international hotel marketing in Taiwan and Canada. With this experience as Executive VP she is responsible for helping Tours.com to achieve financial goals and objectives and increase operating performance. She is also responsible for verifying, processing and maintaining customer source submissions by reviewing data for deficiencies; and resolving discrepancies.
Develop social media marketing strategies to expand the visibility of tours.com, build loyalty & website traffic. Using social media networks as a travel marketing tool to create communities & cultivate travel bloggers. Decide which social media are most valuable and which can be ignored. What our online messaging strategy should be. Identify the current tips & trends of social media networks & today’s social media experts. Facebook, Twitter & LinkedIn combined have 2.5 billion visitors per month! Colleta will stay on top of these plus new trends in social media & keep us posted.
Responsible for all China relationships for tours.com within the tourism industry. Received his Bachelor’s degree in Asian Studies and his Master’s degree in Chinese. Worked and studied in Asia for a total of ten years. Worked in the travel and the hospitality industries in both Asia and North America for over thirty years for such travel industry giants as American Express and the Ritz Taipei.
California lawyer specializing in business law also acted as primary litigation counsel in multiple state and federal venues. Experienced in corporate governance, financial reports, registrations statements, litigation, litigation management, regulatory compliance, securities law, intellectual property protection, business transactions, software licensing, employment law, real estate transactions, GAAP accounting, books and records maintenance and financial and tax planning. Served for a term on the California State Bar Association’s Law Office Management & Technology Committee. A graduate of the University of San Francisco School of Law & West Point.