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 Just like the new VR roller coasters, the travel industry and virtual reality are moving at a faster and more exciting clip than anyone imagined even a year ago! As the technology becomes more advanced, and less expensive to incorporate, travel companies in all sectors are quickly embracing all sorts of VR to market their products and enhance the visitor experience. Read on to learn and wonder, hmm ... what are the possibilities indeed?
Barberstock
 You can read about new places on travel blogs, see popular destinations in photos and videos, and hear about cool things to do from friends, but the next level is to experience it for yourself — without even leaving the room. Virtual reality is taking the travel and tourism industry by storm and allows you to do just this. With just a headset and 360-degree video technology, people can be surrounded by a completely new world.
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Travel + Leisure
 Want to jet off to Australia, Hong Kong, New York or Tokyo? Of course you do. Unfortunately, daily life generally forces us to sit at a desk from 9 to 5. But a few companies are helping to ease the pain by allowing you to escape from the dreariness of your cubicle. Enter virtual reality. Whether it's a viewing devicestrapped on your face transporting you to Australia or a 360-degree on-location video online, taking a mini journey across the globe has never been easier.
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TechWorm
 The way we tend to see our reality are apparently made to change by many technologies seek to change, whether it is entering a virtual world, or augmenting an existing one in a realistic and interactive way or somewhere in-between.
To keep a track of what we mean with this terminology, let's understand the difference.
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The Moodie Davitt Report
 Nestlé International Travel Retail (NITR) has introduced a virtual reality experience for super-premium brand Cailler at Zürich Airport.
Taking place until June 24, The Taste of Real experience is located in the airport's Airside Center and uses innovative technology to engage with visitors. The virtual reality experience immerses travelers into the heritage and story of Cailler by "transporting" them to the mountains and green landscapes surrounding Masion Cailler in Broc, Switzerland.
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The Duty Free Hunter
 Chivas Regal is inviting travelers on an immersive journey to the home of Chivas Regal with the launch of The Chivas Taste Discovery. The virtual reality experience enables travelers to explore the unique spirit, heritage and craft of Chivas Regal and discover the perfect Chivas blend for them based on personal taste. Pernod Ricard Asia Travel Retail is the first to launch The Chivas Taste Discovery with exhibition spaces in Singapore Changi Airport, Seoul Incheon Airport and Hong Kong International Airport.
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MSN
 Etihad Airways has released its highly anticipated 360-degree virtual reality film starring Oscar-winning actress Nicole Kidman, and helmed by renowned husband and wife directing duo Anthony Atanasio and Valerie Martinez.
The five-minute clip, titled "Reimagine," follows Kidman on a fully experiential journey on one of Etihad's new Airbus A380s flying between New York and Abu Dhabi, and marks the actress' first appearance in a virtual reality movie. The airline used state-of-the-art VR technology and multidisciplinary mediums to bring the feature to life, with each scene in the film taking on a theme intended to stimulate the senses of light, sound, motion and conversation.
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The Associated Press via The Seattle Times
 You're flying alongside Superman, seeing the world as the Man of Steel views it, thanks to virtual reality headsets on a roller coaster at Six Flags New England.
Or you're feeling the fear as you come face to face with King Kong, 30 feet tall, at Universal Orlando, Florida's, new Skull Island attraction. These are a few examples of the heightened experiences awaiting visitors at theme parks across the country this summer.
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GearBrain
 New York's a tricky town. Locals will never admit this — but even we're known to stumble across corners of our city that we've never seen before. New vistas, secret spots, unknown places are the treasures hardened New Yorkers live to uncover. GearBrain has assembled the best of these to view from home in virtual reality and 360-degree video so if you can't make it to The City (and let's be honest, it is "The City") you can make like you have been here before. Even better — if a trip is already booked, you get a chance to get street-wise so no one can take you for an out-of-towner.
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RT
 You can now take a virtual reality tour of Pluto, less than a year after the New Horizons probe made history by becoming the first spacecraft to explore the planet up close. In July of 2015, after nine-and-a-half-years of travel, New Horizons flew within 12,500km (7,800m) of Pluto's surface, and since then has been delivering stunning images and ground-breaking data of the previously relatively unknown dwarf planet.
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TravelPulse
 Best Western Hotels & Resorts is embracing virtual reality (VR) and is set to roll out VR experiences at each of its branded properties in North America by this upcoming summer.
The Phoenix, Arizona-based company has spent several years working with Google Street View to collect approximately 1.7 million photos of its North American hotels.
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